Styling wise, we had a few totally different looks before the Product Design group settled on these guys. After some preliminary collaborative brainstorm sessions, we came up with the concept of these being humanoid animals and then the Moose creative team got here up with the combined martial arts battling and branding later on. We caught up with Jon Elliott, Head of R&D at Character Options, to learn more about the growth process behind Heroes of Goo Jit Zu, and learn how the firm’s work on TPR skinned toys knowledgeable this new range. The flexibility and sturdiness come from its thermoplastic elastomer (TPE) material which could be stretched, squashed, and overwhelmed with out breaking. TPE is extraordinarily secure and contains no harmful toxic chemicals such as Phthalates and BPA that might be present in inferior plastic toys.

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At the identical time, the toy vary will allow children to buy into the idea and recreate their very own adventures at house and with their friends. At retail, we’ve created a standout FSDU launching throughout goo jit zu independents, grocery and toy specialists, giving the brand great out-of-aisle presence at launch. We’ll also be working strategically with supporting retailers on cooperative advertising campaigns across TV, YouTube and social media.

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Another cause is their insane flexibility, durability, and squishiness, which lets children free their creativeness and use them as they want, providing a creative and entertaining play experience. Goo Jit Zu also has a set of “Ultra Rare” figures that are extra useful and harder to search out than the rest. Exoshock is a superb example of this, costing around $50 and boasting a cool crab-inspired design, together with googly eyes that pop right out of his skull when squeezed.

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Let’s dive into this fun-filled world, exploring every little thing from its gooey origins to recommendations on preserving these heroes in top-notch situation. Goo Jit Zu toys offer an exhilarating and tactile play expertise that captivates both the young and the younger at heart. These revolutionary toys are designed to stretch, squish, and twist in ways in which defy conventional motion figures. Filled with a singular gooey texture, Goo Jit Zu toys can be pulled to impressive lengths, permitting for imaginative and entertaining play scenarios. The battle has advanced with the Heroes of Goo Jit Zu Goo Shifters Hero Pack Assortment. The lineup contains returning favorites like Blazagon, Thrash, Pantaro, and Tyro, every equipped with a transformative Goo Core, and new characters such as the super gooey Bengal, ready to hitch the fray.

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The characters Blazagon, Thrash, Tyro, and Pantaro are mostly seen in each sequence. Moose Toys launched the primary wave of a brand new line last year called Heroes of Goo Jit Zu. The first wave included Batman, a Batman and Joker two-pack, and a mini Batman most of which we reviewed here at TBU. Now a new year is right here and which means a model new wave for the line has arrived.

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We’ve learned lots in regards to the technical limitation of crammed TPR skins and used all that knowledge to push what poses and element is possible with a stuffed determine vary like these. If you’re not sure which character your child will need, you can’t go incorrect with a Marvel or DC-themed “Heroes of Goo Jit Zu” toy, as many children will immediately recognize characters like Spider-Man or the Hulk. On the opposite hand, if you want to get your baby a personality from the Goo Jit Zu collection, characters like Blazagon, Tygor and Pantaro are fan favorites.

• From the water swirls of Aquafist to the glittery, spark-filled insides of Galaxy Attack figures, there’s a hero for each desire and journey.
• The Heroes of Goo Jit Zu figures usually are not designed to be submerged in water or washed.
• Just like within the collection, there are the Heroes and there are the Wilders .
• Goo Jit Zu Goo Shifters are a new model of these characters, with 7 totally different heroes to gather and transform using your goo.
• Blazagon and the Hulk are crammed with tons of water beads that bulge when squeezed, whereas Sahario is full of sand.

Filled with tactile treats like crunchy plastic, squishy glitter, gooey beads, gentle sand, and more, you’ll wish to collect all the satisfying choices. Based on a preferred internet series of the same name, Heroes of Goo Jit Zu toys have gained legions of followers across the globe since their launch in 2019. These stretchy, squishy motion determine heroes stand out for their distinctive goo filling and interactive components, like crushable cores and hidden treasure beneath their pores and skin. They’re perfect for imaginative play, and likewise attraction to the collector crowd.

We purpose to build model loyalty from launch with a toy assortment that brings GooZonia off display screen and into the playroom for an immersive play expertise. Goo Mobiles are vehicle-inspired and pumped with squishy filling that kids can stretch up to 3 times their dimension, smash, and twist. Kids are obsessed with “Heroes of Goo Jit Zu” — but what precisely is it, and why do youngsters love it?

The main products of the brand are the Heroes of Goo Jit Zu motion figures. These figures are stretchy, poseable, and include a goo-filled physique. Super Zeros is one other brand of action figures that mixes the themes of superheroes and collectible toys. Heroes of Goo Jit Zu is a brand of motion figures and collectibles that function stretchy, squishy characters with goo-filled our bodies.

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If you are in search of wholesale toys that everybody wants, you cannot get extra assurance than a TOTY finalist. Here’s why the judges deemed these motion figures to be truly star-worthy. Thrash, the shark Goo Jit Zu Goo Shifter, has a transparent physique that may be stretched and moved around. However, there is a barely different textured plastic-y ball inside the character. This ball may be squished and popped, which is very satisfying, to change the within of Thrash. The Heroes of Goo Jit Zu figures are crammed with a gooey compound that permits kids to squish, smash, and stretch them.

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An epic 30” TV spot will also blast the airways from launch throughout a quantity of channels, heavily weighted to YouTube so we will actually goal the audience. We’ve additionally enlisted a few of the UK’s leading toy influencers to support the brand launch, including Gabi Faye from TikTok. Alongside the above, GooZonians shall be supported with advertising, competition and editorial content across main girls’ press titles and all Character Option’s social media channels. Moreover, the visible and tactile diversity among the characters fosters an appreciation for different sensations and encourages kids to explore the tales and worlds of their squishy companions.

So, you presumably can rest assured that your child’s toy is equal elements entertaining and secure to make use of. In the recent Deep Goo Sea sequence, Goo Jit Zu launched an array of latest enemies based mostly around sea creatures. Some of the highlights of this set of toys embody Exoshock, who’s styled to seem like a giant killer crab, in addition to Squidor, an indignant, shiny red squid. As somebody who had an excessive quantity of time on his arms and now cannot find enough, Dustin founded TBU as a approach to join with different Bat-Fans and keep them knowledgeable. Over the years, he has hosted numerous podcasts on the location and edited virtually every little thing you learn on the positioning. In 2023, after fifteen years of running TBU, Dustin stepped away from the site.